Vinfinity stands out in these dimensions:
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1. Users get access to the most sought-after wine gems based on their true taste preferences, as Vinfinity is the only data science platform that learns the preferences of their users in a novel way. Therefore, we’re stimulating them, making them feel savvy and increasing their social status through new and special wine gems.

2. Users get first time an unpretentious and flexible access to learnings about wine, in any desired format and scope; rewarded with a point scheme that gives status and other benefits. Hence we’re providing them a joyful way of developing themselves and lightening-up their day with a seductive and gamified digital learning experiences - at their fingertips.

3. Users get unprecented access to an investment asset so far reserved for the wealthy, by lowering dramatically the enrtry barrier. Thus we’re providing them a more relaxed view of their future by giving easy access to the well performing asset class ‘fine wine’.
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4. And the bar ... (see next point).

Based on our careful observations, people today are living in a hybrid world, where digital tools enhance real life needs. But when looking at today's offerings, it's either pure online platforms or traditional wine merchants with a small/traditional street shop. And that shop experience is not very pleasant when it comes to larger social togetherness, a background music concept, tasting any kind of wine, or spending hours just hanging out -- or even doing business. A bar can offer all that.

Vinfinity will first operate in Switzerland to pilot its entire offering, including popup bar. As next market the UK is on the agenda, as one of the biggest wine importing and wine investing markets. Afterwards countries in continential Europe (France, Germany, Italy, Spain) are planned, but as well Middle East (Dubai, Abu Dhabi) and South-East Asia (Singapore).

Today’s premium wine market is outdated, snobby and discriminating.

Murky arrogant language is mostly used by its players. Additionally, it's kind of digital neverland when it comes to their digital tools offered. Moreover still very high entry barriers and they keep many secrets to themselves. In consequence it's not made for modern consumer, it has fragmented, opaque offerings, and is reserved for the wealthy and experts.

In a nutshell, the premium market hasn’t caught up with technological and societal shifts — therefore is ready to be reshaped.

The world-wide wine consumption is projected to grow by 25% over the next 5 years. The business with wine experiences (travel and hospitality) is projected to grow by 50% over the next 5 years. And the business with wine investments is projected to grow by 30% over the next 5 years.

In any dimension, the global wine market and associated services are huge, growing, and wine drinkers represent a vast addressable market.

Bridging physical with digital experiences enables a highly differentiating market appearance. A stunning community building marketing combined with a mind-blowing touchpoint experience will be at the center of the marketing approach. Using latest digital marketing techniques will propel the brand and offering as digital marketing efforts are proven to be the best when it comes to growth, due to high reach in all countries, huge variety of targeting options, and efficient and affordable inventory.

For eCommerce, we offer market aligned prices for the wine purchases on our platform. The prices in the bar will be as well market-aligned. For specific events we will charge an appropriate fee for our special services. And for wine investments we charge a 3% fee for managing the collection. Altogether, this gives Vinfinity a diversifed revenue mix.